your home, there are 4 proven key factors:

ACCURATE PRICING: Pricing is the lead factor in selling your home. A property attracts the most attention when first listed. If your home is priced above market value, you miss out on the first, and most important, prospective buyers. Studies show that a house priced right from the start achieves the highest proceeds.

2) CAPTIVATE THE BUYER: Propspective buyers must be captivated from the start.  With today's abundance of inventory, your home must stand out. Studies show that a well-maintained and well-staged home sells for more money and in less time. Follow these tips to best present your home.

ENGAGE A KNOWLEDGEABLE AGENT: If you are tempted to hire a real estate agent based on simply knowing someone in the business, consider the depth of knowledge required to protect your interests in selling your home:

PRICING STRATAEGY. Price is not just based on comparables. Price is dynamic based on variables, such as concessions, inclusion of home warranty, closing arrangements, etc.

LEGAL RAMIFICATIONS. Your agent must know the legalities of real estate – intimately. Contracts are highly complex and subject to errors and loopholes.

REAL ESTATE IS ITS OWN PROFESSION. Knowing the ins and outs of previous/existing mortgages, liens, tax data, plat information, etc. is not a part-time casual endeavor. And the effective sale of lake-area property requires an even more specialized knowledge base (lake levels, zoning, dock information, restrictions, flood insurance, etc.). Once your home is priced accurately and well staged, effective marketing then becomes priority #1. Marketing must be multifaceted. Exposure, presentation and accessibility all factor highly in a successful sale. The benefits of listing your Atlanta area home with Atlanta Fine Homes/Sotheby's International Realty are extensive. You receive unmatched Internet exposure and market-leading technology.

REALTORS® VS.REAL ESTATE AGENTS. All Realtors® are licensed to sell real estate as an agent or a broker, but not all real estate agents are Realtors®. Realtors® belong to the National Association of Realtors and pledge to follow the Code of Ethics, a comprehensive list of 17 articles and underlying standards of practice, which establish levels of conduct that are higher than ordinary business practices or those required by law. Fewer than half of all licensees are Realtors®.


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